Posts Tagged ‘typography’

Project 3 – Sloth

December 13, 2013 |  by  |  Project Three, Student Edge Projects, Student Work  |  , , ,  |  Comments Off on Project 3 – Sloth

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For my topic, Sloth, I chose to focus on typography and how the art of creating type has dwindled from artistry to simplicity. I chose to animate how a Blackletter ‘S’ would would sketched out, inked, and then filled in. Then it transforms to a computer screen with a cursor blinking to spell out the word ‘sloth’ in sans-serif type. This represents how typography has gone from a full-time occupation to a thing we all take for granted. Generations today who use technology don’t realize the time and effort it takes to create a typeface and how it affects our daily lives. The end takes you to a youtube link about the history of typography, which I think is appropriate for the importance of typography.