Author Archive

7 Deadly Sins- Tierra Taylor

December 13, 2013 |  by  |  Project Three, Student Work  |  , , ,  |  Comments Off on 7 Deadly Sins- Tierra Taylor

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The following project draws on stories from the bible that can teach lessons about the 7 deadly sins. The Tower of Babel is a famous story about pride. I choose to go with a simple design that used an “icon” to represent the story. The tower is the symbol for this story. With the design of the tower, I chose to use layers of metaphors to allude to both the story and “pride.”

The tower is unfinished and is composed as “detached” because I wanted to represent something that was unaccomplished. This is what happens in the story. In a sense, I am trying to tell the story before one actually reads the story.

I chose to use variations of purple for this project. Purple is a color that represents pride. Color acts as another layer of metaphor to allude to the sin. My goal was to create something that could “say pride” even if the word did not appear on it.

The interactivity is simple. Two things are clickable. The cloud leads you to the bible story, and the word pride leads you to the virtue lesson for the sin. My audience is younger and therefore, I didn’t want to complicate it.

I believe all the elements of this project work well together to not only convey the sin of pride but to also teach a lesson on how to overcome that sin.

Tierra Taylor- Interactive Infographic

November 20, 2013 |  by  |  Project Two, Student Edge Projects, Student Work  |  , , ,  |  Comments Off on Tierra Taylor- Interactive Infographic

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Tierra Taylor

Info-graphic Summary

The following project draws on the injustices of America’s incarceration rates. It is no surprise that there are some major discrepancies between race and gender. This info-graphic plainly shows the discrepancies of Caucasian, African American and Latino men and women.

The graphs I chose to illustrate show effectively show the discrepancies in a visual aspect with dots representing the amount of people.

I chose to use variations of black, white, and orange for this project. The black and white is supposed to convey the seriousness of the issue at hand. The orange elements work to highlight the important information. Orange is also a color that people associate with prisoners and the garments that they wear.

The interactivity is simple and meant to guide the audience to the most important information. The info-graphic starts with an animation to introduce the topic and to highlight the outstanding overall statistic.

I believe all the elements of this project work well together to convey an important message about the discrepancies involved in the U.S. justice system.

RIA Site Critique Tierra Taylor

September 3, 2013 |  by  |  Inspiration, Project One, Student Work  |   |  Comments Off on RIA Site Critique Tierra Taylor

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http://experience.virginamerica.com/

I have recently become interested in how design plays such an important part in the marketing and advertising world. Designers have to create an experience that is so captivating and one in which makes people want what is being sold. It is a very interesting aspect of storytelling. It is a true craft. This site is a prime example of how to involve the customer with the brand so that it becomes memorable.

This site is meant to promote and advertise for Virgin America Airlines. It shares the experience that a passenger would have when flying on a Virgin America airplane.  The site works to educate possible customers on the Virgin America brand and encourage possible customers to want to be a part of the experience that they have on the website.

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User Profile

The typical user of this site directly reflects the airlines target audience. The user will range from 21 to 35 years old. They are likely to be small business owners or entrepreneurs that require frequent, inexpensive travel.  The user is likely to be college educated and within the middle class. They a definitely technically savvy, because the airline stresses all the technology that is available for their customers on each airplane. It is an airline for business class passengers that are constantly on the go and require their work to follow them no matter what.

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User Interface 

The site effectively provides the user with an experience that is a replica of the experience that they would have if actually on a flight. There is great use of call to action on the opening page. The calls to action are clear and easy to understand. The site is also successful, because it doesn’t give the user too many interactive elements. It provides interaction in small doses so that the user is seeing the site and understanding the information for what it truly is.  The site is like a big, interactive advertisement and it does well not to not distract the user from its purpose. My biggest complain with the site is that there is no way to put the experience on pause. If a user needs to step away from their computer they have no way of pausing, moving ahead, or moving backwards.

Functionality

This site functions well. I did not have any problems with it loading or stopping in the middle of the experience. It is fairly easy to operate. It does not require too much action to where the user gets lost or overwhelmed. The interactive elements are fluid and guided the entire way through.

My only complaint with the site is that it could offer more. I appreciate that there is not an overwhelming amount of interactions and information. However, I do feel like the site could include more. For example, I would like to see some kind of interactive elements that address the comfort of the airplane seats. There could have been a call to action with someone reclining in a chair in which leads to more information about the make of the furniture.

Overall, I think the company was very effective in creating an experience that is appealing to its audience.