Author Archive

Rachael D’Addezio_Wrath

December 13, 2013 |  by  |  Project Three, Student Edge Projects, Student Work  |  ,  |  Comments Off on Rachael D’Addezio_Wrath

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My actual concept for design changed. However, I stuck with the same principle that I wanted to show the inner effects of wrath rather than the outward aggression. Therefore, my design was more focused on how wrath affects people internally by making their hearts and souls dark. I also wanted to show the opposite of wrath; that is why the heart begins red before turning black and that the ending message of the animation is “Be Kind.” I wanted to have a handwritten feel to my animation, so I put the animation on a paper background. I wanted my animation to be simple and clean.

Project 2: Rachael D’Addezio

November 20, 2013 |  by  |  Project Two, Student Edge Projects, Student Work  |  ,  |  Comments Off on Project 2: Rachael D’Addezio

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Design Strategy:

As stated in class the strategy to designing an inforgraphic is to make information and statics human. Therefore for my project, the goal was to make the statistics indicating a small percentage of black South Africa actually goes on to achieve a college education appear human. To show this I used a series of three phases, which were facts I obtained from The Economist. By having the viewer click on a person, they are figuratively being the one who causes the high drop out rate. I thought this figurative action would help humanize and help make the situation of education in South Africa more empathetic.


Typeface Information: Comfortaa, 34, R05 G109 B106

Source Typeface: Arial, 18, R225 B225 G225

“Higher Education In” Typeface: Asap, 72, R68 G49 B38

“South Africa” Typeface: Asap; 89, R , G57 B5

Light Red: R 99 G38 B38

Medium Red: R 78 G0 B0

Dark Red:  R53 G1 B1


What I learned:

I learned the basics of interactivity in the program Edge. I realized that there are multiple ways to create the interactivity effect that you want, and that keeping the interactivity design simple works more efficiently; I mean that a linear timeline works better than having symbols within symbols that need to be called upon to play. It is very important to pay attention to detail while coding, the small deletion of a “;” could make your interactivity not work. By having to create interactivity, I really learned the importance of a good naming-structure, more so than I learned in the first project.


Tutorials used: reading assignments.

In-Class tutorials



Doodleicious Creative Brief_Rachael D’Addezio

September 6, 2013 |  by  |  Project One, Student Work  |   |  Comments Off on Doodleicious Creative Brief_Rachael D’Addezio

Project Summary:
The Doodleicious Project will introduce me to the Edge software and help me apply the first skills that I have learned in the software. These skills will be applied through the story of Dr. Albert C Barnes and his creation of the Barnes Foundation, a Post-Impressionist and Modern Art Museum. The Barnes Foundation started out as a personal collection of artwork and then turned into a learning center for students with limited access to the public. Public access eventually increased, and the foundation started facing funding troubles, which causes several debates over how to increase funding. The final decision was to move the art collection to inner city Philadelphia, even though it was against Barnes’ will.

Audience Profile:
Since this story will demonstrate the stages and struggles of the Barnes Foundation, the target audience will be of those people who have interest in the foundation. These people may include the community of Merion, the suburb where the foundation was originally located, people living in the city of Philadelphia, and members of the art community. This art community would include current artists, students of art, and just people who have an interest in the art world. The target audience has broadband internet with basic knowledge of the working of internet, and a person who is interested in art for viewing and art history.

The target audience will be viewing this story animation positively, for they will be learning an interesting story about the art world in a visual way instead of through a textbook or reading articles on the internet.  The audience will be seeing this story through simple illustrations, stylized pictures, and simple animation, which will allow them to grasp the story of the Barnes Foundation.

Communication Strategy:
The ultimate message to convey is how the Barnes Foundation developed, the struggles it faced, and it’s current situation. This story of the Barnes Foundation will be created through six animated scenes, each depicting a stage of the Barnes foundation. The first two scenes will show the process that occurred to start the foundation. The third scene will show the opening of the foundation. The fourth and fifth scenes show the funding struggles. The sixth scene will show the foundation in its current state of development to the foundation’s current situation.

Competitive Positioning:
This story of the Barnes Foundation will stand out from other stories because it will be presented in a visual, artistic way, which will appeal to its audience, who are visual people.

Targeted Message:
Against Barnes’ Will

Doodleicious Storyboard_Rachael D’Addezio

September 6, 2013 |  by  |  Project One, Student Work  |   |  Comments Off on Doodleicious Storyboard_Rachael D’Addezio


storyboard1_Rachael D'Addezio




Pstoryboard2_Rachael D'Addezio

RIA Site Critique-Rachael D’Addezio

September 5, 2013 |  by  |  Inspiration, Project One, Student Work  |   |  Comments Off on RIA Site Critique-Rachael D’Addezio


The RIA site I am discussing is Black Negative. (!/loader/)

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I picked Black Negative simply because it is simple. I find many of RIA sites sick, but also very confusing and tedious. To me, this site is neither confusing nor tedious. It’s simplicity, beautiful designs, and layout stood out to me over a very complex and intricate sites. I’m actually not 100% positive what the purpose of this website is. I think it is either an inspirational website or some type of ad website, maybe an ad agency’s website. However, when I researched the name “Black Negative” few search options appeared, so I’m assuming it’s an inspirational site instead of an ad agency.

User Profile

Someone who visits this site is definitely a person with a creative eye or  appreciates good design. This site has many multimedia videos, great typography, and clean designs that would be inspirational. Therefore, I would assumer a visitor to the website would be someone in the design, multimedia, or photography field. I picture the viewer to be new to the industry or a younger designer, so somewhere between the ages of 20 and 30. Since the website contains multimedia and good design, I would picture the user to have technical abilities related to multimedia and design, such as knowledge of the Adobe Suit and be familiar with everyday technology, but not someone who is an expert coder. Based on the companies shown, the user would be someone from the United States, Canada, or Europe. Also, the user would need access to broadband to view this site successfully.

User Interface

Right from the start, the user is not left confused. The loading page tells the user exactly how to scroll from slide to slide to view the information. The user experiences the beauty of this site without frustration. The movements needed to go from slide to slide are as simple as clicking and dragging. The user can also easily identify what to click on the page to view the video. If the user no longer wants to watch the video, they can simply click on the background. This easy way to exit, does not make  the user look at anything longer than he or she wants to, which is a major benefit. Part of this benefit is that the user can click on the menu bar on the bottom of  the site and scroll through the slides he or she wants to view. Once again the viewer is not forced into looking at anything he or she does now wish to. The only frustration the user may face is the fact that there is very little information to what the purpose the site is.


The major functionality issue of the website is that the website does not give an 100% expression of  intention of the site. However, the functionality is easy, and would be easy for most viewers who were born in the generation of computer use. The website relies on simple click and drag commands to navigate through, which eliminates any frustration the viewer may have with more advance sites. The site also brings attention to clickable components on slides by making those components flash or move. Besides the purpose of the site, the site functions without any technological issues.