RIA Site Critique Kendra Kleeburg

September 3, 2013 |  by  |  Inspiration, Project One, Student Work

Adventure World


I chose this site because I think that it is fun and uses animation in a clever way. The purpose of the website is to promote the theme park and provide a site where people can explore what the park has to offer and even buy tickets online.

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User Profile:

There are likely two different categories of users. The first category would be children between the ages of 10 and 15. They would be the main audience because they are likely the ones who want to go to theme parks and will be trying to convince their parents to take them. These are kids who have an interest in adventure and fun. I would say that there is no specific cultural background, but I would say that they would likely be middle class since the tickets are not cheap.

The other category of users would be parents (age 30-50) of the young children. The parents would be using the website to check pricing, see guidelines of the park, age appropriateness, etc. Once again I would say that there is no specific cultural background. There are no technical abilities needed.

Screen Shot 2013-09-03 at 8.30.32 AM

User Interface:

I really like the animation that is incorporated into the map of the park. I think that it helps show what types of rides the park has in a creative visual way. The color scheme is very fun, which is perfect for a theme park. However, the background music and sound effects can get a little obnoxious. When you hover over the social media buttons at eh bottom the very end of the word does not change colors. Also, the monkey and ship icons on the sides of the web page do not scroll smoothly.


The function of the website is to make the user excited about visiting the park, which this site does. I also think that the website is set up nicely for those parents who are trying to research the park. There is a large navigation bar at the top that scrolls with the page and it categorizes information very well