HTML5 Inspiration – Domani – Mary Wagner

April 17, 2013 |  by  |  Inspiration

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Overview: Domani is an agency that helps define brands via social media and other outlets. I’m not entirely sure what else they do, because they seem to present themselves as a jack of all trades (and to their credit, their website reflects that). The website uses large photographs/animations as its background and then bold text to create a clean feel, though the animations are almost overwhelming. It definitely leaves the viewer with the thought that this is a VERY creative studio.

User Profile: The user is like a business owner or employee around 20-45 years old who is wooed by fancy animations and embraces interactivity in websites openly. It’s likely someone who values form over function, because the aesthetic distracts from what Domani actually is. It’s also likely to be someone who uses a tablet or is familiar with tablet design, because their site has a lot of features that mimic iPad interactivity.

User Interface: The interface is half clean, half crazy. Full page animations are overwhelming on their facebook page, but small details (like the noisy/blurring of the arrow buttons when hovered) and the change of the background of their logo are wonderful touches.  Other than the ‘Facebook’ page, all of the full page photographs are animated subtley, which works well against their bold white type and minimalistic copy.

Functionality: I was sometimes distracted by how prolific the animations were, causing me to really disengage from the text. Even though I flipped through their whole site, and found myself impressed with the design and visuals, I couldn’t remember a lot about what Domani actually was or why it would be better than any other brand assisting studio. The portfolio part of the site is by far the most functional and best executed, with a simple list of clients and hover animations that direct you to large images of their work that reflect the brands aesthetic.