Miller site concept

April 5, 2010 |  by  |  Project Four, Student Work, unfathomable

The concept for this video came from the idea that music is all around us, all the time. It is an integral part of our community. I wanted to somehow show these videos within the context of Syracuse/CNY. I decided to keep the interface and user experience really clean and simple, while using the transitions to give you a sense of place and distinct personality.

Transitions will be movie clips of different scenes around Syracuse, different people doing different things (or objects that represent syracuse –(salt…. other things?). They don’t necessarily have to relate directly to the video they are tied with, the point is that this music is all over the community and sometimes we don’t even realize it. It’s just a natural part of things. So people in Syracuse in their natural environments will usher in these videos, unaware that they are part of this musical experience. It’s just life.

Once you click on one of the random scenes from the home page, the experience goes full screen, and you are taken into the scene. It lasts for a few seconds. In the case of the waitress, she serves a cup of coffee to “the user” at a table, and the camera (represents user-eye-view) zooms into the coffee cup, which then becomes one of the music videos. At the end of the video, the camera zooms out of the coffee cup and the screen returns to the home screen as the clip goes shrinks to its original size.


The home page is a big movie clip grid that moves around (maybe to a subtle music beat?) When you hover over one of the clips the clip wiggles a bit, encouraging you to click it.

The process for getting to a video clip:

  • Click on one of the stills on the home page
  • Zooms into the clip the user selects, e.g.  the potato

  • Some sort of action happens – the potato gets chopped and chopped until all the pieces “fill” the screen into blackness
  • The video starts.

This concept would be applied to all the clips- something happens in the scene and part of the scene becomes where the video player resides (inside a cup of coffee, a graffitied wall, a pile of chopped potatoes, etc. etc.) At the end of the clip the video transitions out of whatever element in the scene it came from.

sort of like…. this