Résumé & Wormark

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Learning Outcomes

  • Develop a basic understanding of Adobe Indesign
  • Apply lessons of visual hierarchy, typography and identity
  • Create a professional Résumé and Wordmark that conveys infomation quickly


Design Parameters

Use no more than two typeface families. No novelty type; you can use special paper stocks to print on, but be careful of heavy stocks or those that have ridges, toner may not stick to them. Begin by creating a typographic wordmark for yourself. A wordmark is a typographical symbol composed completely from type, free form any picture or symbolic decoration or ornamentation. Wordmarks evolve from a close look at your name and the personality you want to convey on your résumé, as well as your intended profession. the success of a wordmark is in it’s simplicity. Your wordmark should and your headers should match to create typographic connections ( Gestalt, a whole). See attached information for correct format for your rationale for your project.


  • Due:: First turn-in, Thursday 2.07, Second Turn-in one week from the day you get your project back
  • Blog Category:: Resume

Grade Percentage

  • Mandatory Redo

Lecture Presentations

Class Handouts

Turn-In Requirements

  • Hard copy/Folder
  • Server
  • Blog

The server turn-in will constitute the bulk of your grade but the blog turn-in will be a great resource for your classmates and future students.

View the Videos On How to Turn Your Work In

Do Not

  • Do this in Microsoft Word
  • Align information vertically using spaces
  • Use more than two typeface families, including the wordmark
  • Use novelty fonts or computer default fonts like Arial, Helvetica, Times, Courier, etc.
  • Use anything from the internet or a resume service
  • Use InDesigns’s default page margins

What’s Due

The rationale This is your formal presentation—your writing counts! A weak rationale will lower your project grade.


  1. Design strategy: No more than six sentences on how your design is meant to function; discuss a custom grid, if used
  2. Choice of typefaces, including some you tried but didn’t use
  3. Style sheets: fonts, sizes, leading, and tracking for each different use of type Margins
  4. Visuals: wordmark
  5. Extras: custom paper, if used

In the envelope

  1. At least eight drafts/sketches of different wordmark designs (in the envelope or on the server is fine)
  2. At least eight drafts/sketches of different resume layouts (in the envelope or on the server is fine)
  3. Your rationale
  4. “Marked-up” copy of your resumé
  5. The final resume

On the galaxynh server

  1. Turn-in your project work folder, following the project turn-in guidelines
    1. Drafts/sketches
    2. Final packaged folder
    3. PDF of final
    4. Rational
    5. Self-evaluation form

On the Class Blog

  1. Screen grab of your project (jpg from InDesign File > Export > JPEG
  2. Link to your project PDF (from jpg)
  3. Short description of your project


GRA217 Folder Structure InDesign Example

THE BLOG (Wait for your final turn-in)

Create a post for each final project and include the following items. Be sure to select the “Resume” and “Student Work” category in the blog post on the right-hand side of the page before you hit save.   POST MUST INCLUDE

  • .jpg image of your final (960 x whatever, 12 quality)
  • Rationale
  • Link to PDF download
  • Select “Resume Student Work” category in the post before saving
  • Category set to ‘Resume” and “student Work”

Rational Overview

Your Name Rationale Project 1: Resume Design Due Date:

Design Strategy

No more than a paragraph about your approach to solving the design problem. This should reflect your intended audience (specifically) and project limitations in thinking about the design. What were you trying to accomplish? Don’t tell me the parameters I gave you, but define ones you gave yourself for the project. ( How did you want to be perceived?)

Choice of typefaces

A couple of brief sentences about why you chose the typeface(s) marked on your marked-up copy. What attributes of the type drew you to use them. Also, discuss if the letters are caps or caps/lc. Use the vocabulary of typography which you’re learning this semester. Also include, the designer of your typeface and one or two sentences about its history (use an online resource).


On the redo copy, if you use a special paper or a color paper, indicate why you chose it and how it contributes to your design. In general, write your rationale in a typeface of your choosing. Double space between paragraphs. Keep it succinct. Use the headers (or any other relevant headers) to help me process your information. Try to keep it to one page. Make the type at least 9 pt. Keep your writing in short paragraphs like good news writing. Include this information in your project envelope with rough drafts and sketches. Rough drafts and sketches on this project can be simple, indicating a division of space into containers. You can also think about getting a feel for type. Make sure your color mode is CMYK, not RGB. For your electronic copy in the drop folder, you will need to package your InDesign file, which you will learn now to do in lab. You can use a colored marker for this mark-up, but make sure I can actually read the information.


In designing your wordmark consider

Choice of type: Remember that type conveys a sense of personality. Select a typeface that feels comfortable to you. Think about the size of the type in relation to other type elements on the page. Capitalization: Using all lover case letters says something different than all caps, small caps or upper and lower case. Decide which capitalization pattern you want to use. Arrangements of type: Some patterns are difficult to read. Take a hard look at your name, is it readable? Type that’s on it’s side or rotated is often hard to read. Creativity: Consider interesting mixes of type and interesting juxtapositions. Don’t be afraid to try something different, just make sure people can read it! Use color and density to help separate elements. Interactivity: You will be required to create a LinkedIN.com profile and add link to it somewhere in your resumé. Once you have designed your wordmark you will incorporate it into a one-page résumé. Think about the position of the wordmark in relation to the information in your résumé. The wordmark does not have to be at the top left of the page. Also be careful in sizing your wordmark, don’t make it so huge it dominates the page.

Resume Options

Educational and relevant coursework; skills: Any noteworthy computer and technical skills (this class included), list them. You do not need to use courses’ official titles such as “Introduction to the Graphic Arts” , you could just use “Graphic arts” Experience: Past employment history from current to past including years, months if summer jobs; phrase in positive terms emphasizing responsibilities; also include locations, not street address, but city and state. Do not list references or supervisors, street addresses, etc. with jobs, but do list the company name. Accomplishments: Honor awards, activities, accomplishments, hobbies, talking points Address: You could include your complete address, school or permanent with phone numbers, e-mail address, somewhere on your resume. Make sure they can find you!

Resume; readability

  • Carefully consider your margins. Margins that are too narrow may make your résumé seem crowded.
  • Making your résumé a quick read is one of the most important aspects of its design. Don’t use paragraph structure. Simple lists with explanations are more effective and easier to read, one bullet is option-8.  To have a square bullet use the font Wingdings and hit the letter ‘n’.
  • Hyphens are not effective as bullets.
  • Think about the effective use of white space to break up sections of information. White space helps us understand breaks and sections.
  • Consider the use of contrast type for headers. A bold sans serif can provide good contrast to a roman serif font in weight.
  • Limit the use of unusual display type faces, especially if you have used distinctive type in your wordmark.
  • Think about the grid. The information does not have to go all the way across the page. Instead, you can break it up by using a different grid pattern.
  • To line up information, make use you set tabs. You will also learn about InDesign’s bulleted list function. Don’t be afraid of tabs, they will help you!
  • Consider the paper you use. Special paper stocks can be effective in creating an individualized look for your résumé. But be careful, papers that are too bright or papers with colors that some people would find over the top or just nasty. Look around, invest some time, get it right.


  • Wordmark design
  • Resume design
  • Alignment
  • Type
  • Choice of contrast
  • Readability
  • “Marked-up” copy
  • Hyperlink
  • Information
  • Completeness
  • Grouping
  • Accuracy

Advise on Design

Remember the function of a resumé. Who will be looking at your resumé? Who will be making the decision to contact you for an interview?

  • Carefully consider your margins. If they’re too narrow, the resumé will seem crowded. If they’re too wide, it’ll seem light on content. Your margins will determine how your lines break. Pay attention to hyphenations.
  • Write in an active voice as you keep in mind what you’ve accomplished at each job/position or helped the business/organization accomplish.
  • Make your resumé a quick read. This is a critical aspect of its design. Lists with explanations are more effective and easier to read than writing in paragraph form. Remember: hierarchy is key to effective organization and a quick read.
  • Consider using simple bullets as visual cues to bring the eye into important lists. You can experiment with dingbats, but be cautious of their complexity and size; they often are too large and thus disruptive. And don’t overuse them; they can get obnoxious.
  • Hyphens are not effective bullets.
  • White space helps us “see” groups, so use it wisely to separate sections.
  • Consider using contrasting type for headers.
  • Limit the use of unusual display type, especially if you use distinctive type in the wordmark. Remember that the more “display” a typeface, the size will affect its readability.
  • Think about the grid. Information does not have to go all the way across the page. You can break it up by using a different grid pattern, like the two-column grid on the assignment sheet.
  • Consider emphasizing job responsibilities and accomplishments to make your experience clear and compelling.
  • Websites to explore for this project: monster.com, jobbound.com and careerbuilder.com. If you have other suggestions, please post them to our blog!

Advice on Content

Before attempting to design your resume, a good starting point is to gather your content. Below is a list of types of content typically found on a resumé. I hope this helps.

An objective: Including your job or position goal could be a good starting point. Keep this brief and active if you choose to use one. Objective statements are not always required.

Experience: Employment history in reverse chronological order, including years and months if they were summer jobs; phrase in positive terms emphasizing responsibilities; also include locations (cities, not specific addresses). Do not list references or supervisors, but do list the name of the company and its city, state location. Start with this section! It shows what you can do.

Skills/Software: List noteworthy software, technology if you have such proficiency. While these tools will change constantly, they can definitely help you land a job or internship. Remember, these are only tools. Do not list everything you’ve just touched. List what you have expertise using. Soft skills can be listed here or used as talking points in your cover letter.

Awards & Honors, Activities, Accomplishments: If you have any awards and honors or activities that you are proud to share list them in reverse chronological order. You do not have to list everything. Remember, as a designer, you are also an editor. Awards, honors, activities, accomplishments, even personal details or hobbies are talking points that can be saved and used for the cover letter. Try to link them to your skills if possible. Some people choose to convey personal details, although this is generally not expected.

Education: List degree (in progress), year expected to graduate, name of college, city, state and relevant coursework. Emphasize the experience and expertise gained, not course titles (advanced news writing, introductory graphics class). Addresses: You could include your complete school and/or permanent addresses with phone numbers, e-mail addresses, etc., somewhere on your resumé. Nowadays, e-mail addresses and cellphones are adequate for contact information. If needed, you would also include your website url.

References: It’s not necessary to take up space on your resumé with references. But you can say something like “References available upon request.” Remember, this is a one-page resumé. * Remember: Each job application has to meet certain requirements. Read carefully or get nixed for not following instructions!