Author Archive

Ambrosia Magazine

May 8, 2013 |  by  |  ,  |  Comments Off on Ambrosia Magazine

















Elaina Powless UI

March 29, 2013 |  by  |  ,  |  Comments Off on Elaina Powless UI



Two Row PDF
Project Summary:

The Two Row Wampum Renewal Campaign is a non-profit campaign run by the Onondaga Nation and the Neighbors Of Onondaga Nation (NOON). This campaign aims to strengthen the alliance between New York State and the Haudenosaunee that was created by the Two Row wampum belt. In the process, the campaign hopes to take steps towards building relationships and continuing environmental preservation.

This website needs to be updated and simplified for the viewer. The main goal of the website is to get people involved through the lead up and wrap-up event, and by donating to the cause. Underlying goals are educating people about the Two Row wampum and the Haudenosaunee people. Upcoming events and involvement should be the main focus of the website.

Target Audience:

The campaign’s target audience is split into two categories. The first is local liberals, with an interest in human rights and history. These people are more likely to donate their time to the cause and promote events because they feel passionate or interested in maintaining old bonds.

The second target audience is older wealthy Caucasian women. They are the most likely segment to donate money among charities. They would visit the website in order to get more information and to donate money. Two Row Renewal campaign will target this audience in terms of raising money through donations.


Very clear, directive
Somewhat modern with definite homage to past
Native, environmental, organic, sacred
Honest, transparent (no tricks)

Communication Strategy:

The website will provide a greater visual for its home page, which will establish a strong base. This will give the feel of the campaign while also functioning as informational (background). Profiles will be made to establish an emotional connection while also educating on the effects of the Two Row wampum.

Another page will be created telling the historical events leading up to the campaign and giving background on their importance. This serves to validate the campaign and give clear context for the significance.

There also needs to be a Donation page, and an Events page very prominent in order to distinguish the call to action for the visitor to the site.

Overall Message:

Two Row Wampum is a worthy and important cause to invest in.


Elaina Powless Resume Redo

March 19, 2013 |  by  |  ,  |  Comments Off on Elaina Powless Resume Redo











PDF Version

Redo Rational



March 5, 2013 |  by  |  ,  |  Comments Off on Poster

SewingtheSeeds PDF


Final Draft  vertical


Final Draft horizontal2



For my poster, I chose to do an upcoming event for a club that I belong to, Native American Students at Syracuse. It is an annual symposium where we bring in speakers that discuss native-related issues and is generally an educational event.
Our target is usually a mix of natives and non-natives. We aim to provide some new information for each subgroup to take away.

The poster that I aimed to create had to combine the Native element while also incorporating Eco Reps environmental aspect. I wanted to merge both to sort of symbolize the partnership of the two groups, and how in general we must collaborate to help the earth.

The finished product is very earthy and environmentally conscious, it looks like a green poster. The main graphic is a life cycle of a tree, from sprout to maturing into a full tree. This is apparent to everyone who sees it. But the shape of the overall graphic is following the form of the Haudenosaunee flag, the native government of this region. This hidden meaning will be apparent to a more focused audience than the general viewer.

Type Sandwiches

February 2, 2013 |  by  |  Comments Off on Type Sandwiches


I thought these images of Type were really interesting. First of all, I thought these are relevant, since they are in Helvetica, a very simple type that can say a lot. Here, I believe it was chosen to contribute to the aesthetic breakdown of the classic sandwich. The typeface works as a tool for the designer, David Schwen, to convey his message.

Color also plays an imperative role in the whole of the series. Each word is colored to its corresponding ingredient. The background color conveys the overall feeling of the sandwich. Even though these images are very minimal, when someone looks at the design as a whole, the message is conveyed clearly and simply. Genius.





The iQ Font

January 24, 2013 |  by  |   |  Comments Off on The iQ Font


The making of this new font was created the Toyota iQ car and tracking software. This font revived the Cannes Lion International Advertising Festival Grand Prix for Design.

I personally think this is a great advertising campaign. It was able to display the main assets of the car; its mobility, while creating engaging content.  People who see this video will be impressed, and this sentiment will transfer onto the car itself.